How Contentoo helped scale SEO across 18 markets
- Expanded content operations: from 6 to 17 markets within one year.
- Significant organic traffic growth: across 18 international markets, particularly in new regions.
- Successfully scaled content production: without expanding the internal marketing team.
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A leading global e-commerce platform offering a comprehensive suite of tools and services to support merchants in setting up and managing online stores. Known for its innovative solutions and commitment to empowering businesses worldwide, the company serves diverse markets with tailored strategies.
- SEO
- Localisation
- Content management
- Rewriting
- MTPE
- Content creation
A leading global e-commerce platform faced significant challenges in scaling its SEO and increasing organic traffic to meet business objectives. While their English market content closely aligned with SEO strategies, their international markets lagged, creating a gap that needed to be addressed.
Despite having a large internal marketing team, the company struggled to manage the growing demand for high-quality content production across multiple international markets.
Contentoo stepped in to set up dedicated content managers and freelancer teams, enabling the company to meet the increasing demand for localised, high-quality content across diverse regions.
After an internal restructuring that included marketing team layoffs, the company’s leadership sought a partner to efficiently scale their content operations, enhance SEO efforts, and manage complex projects while ensuring quality and consistency.
The company needed a reliable partner to scale content production and SEO efforts while maintaining high-quality, localised content across both existing and new international markets.
The company partnered with Contentoo to bridge these gaps.
By outsourcing project management and leveraging our network of experts, the e-commerce platform gained a scalable solution that supported its ambitious SEO goals.
Contentoo managed the content production pipeline, allowing the internal team to focus on strategy and analytics while ensuring high-quality, consistent output across various markets.
Initially, Contentoo focused on optimising content for established markets such as France, Spain, Italy, China, and Brazil. Each piece of content was tailored to meet local audience needs and align with SEO strategies for maximum impact. As the partnership evolved, Contentoo supported the company’s expansion into new regions, including South Korea, Portugal, Germany, and the Nordics, among others.
The setup across markets was consistent, ensuring streamlined workflows while allowing for market-specific customisations. Contentoo also provided additional support by translating blog microcopy and ensuring content adhered to regional nuances.
Content managers served as the final quality checkpoints, ensuring that every piece of content met the company’s high standards and aligned with its brand voice.
The partnership with Contentoo led to measurable improvements in both traffic growth and merchant acquisition. Initially assisting across six markets, the success of the collaboration resulted in operations expanding to 17 markets within one year. Regions such as South Korea, Thailand, and the Nordics benefited from localised content strategies that delivered significant organic traffic growth.
By outsourcing project management and scaling content production without expanding the internal marketing team, the company achieved its SEO goals and built a foundation for future growth.
Contentoo’s standardised processes and dedicated content managers made sure that everything was consistent and quality was upheld across all markets, helping the company benchmark results and refine strategies over time.
Overall, the collaboration proved the value of outsourcing project management for complex SEO initiatives. By expanding to new markets and optimising content across 18 international regions, the company positioned itself for continued growth and success on a global scale.
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