74%
of content marketers rate their workload as a 3 or 4 out of 5—coping, but far from cruising. Most of them are running out of steam.
84%
of marketing teams outsource content because demand keeps growing. They don’t have enough in-house staff to manage it all.
33%
of our respondents use AI to repurpose existing content. Most of these content teams use AI for idea generation.
34%
of respondents describe their content marketing tech stack as “a bit scrappy, but it gets the job done.”
Who they are
Content people. Generalists. Team players. Often the only content person in the room. Passionate, curious, and increasingly responsible for much more than their job description.
What they use
A patchwork of platforms. Some magical, some maddening. No established ecosystem exists, so teams cobble together what they can—from project management to AI tools.
What holds them back
Lack of alignment, tool overload, unclear briefs, too many handoffs, not enough time, last-minute changes: sound familiar? The work is exciting, but exhausting.
We Are Rosie