Stefanie Schroeder
Team Lead Marketing Communications
AI is fast, but quality isn't automatic
More markets, same team
You're publishing in 5+ regions with the same headcount. AI increases output, but every piece still needs review.
AI writes but it can't decide
AI predicts the most likely wording. It doesn’t know your brand well enough to decide what should go live.
Who protects
the brand?
Editors improve the text. But managing multiple people across markets takes time and creates inconsistency.
No clear process in place
AI drafts fast. But coordinating edits and approvals across teams without structure slows everything down.
AI for speed, humans for trust
First drafts ready in hours, not weeks
Editors protect tone and cultural context
Your brand sounds consistent in every market
One workflow for all your markets
One system across languages
Shared glossaries and tone guidelines
Clear review steps from draft to publish
Built for the team you already have
Expand into new regions without extra headcount
Maintain quality as output grows
Spend time creating content, not coordinating vendors
“Contentoo’s approach of adapting content rather than just translating it has made all the difference.”
Benefits
Faster time to revenue
Localised campaigns go live in weeks, not quarters. You enter markets sooner, capture demand earlier, and start generating revenue faster.
Better campaign performance
When messaging aligns with the market, engagement improves, and conversion rates rise. Content performs because it feels native, not generated.
Lower structural costs
You expand without building a full localisation team or locking into heavy agency retainers. Costs stay aligned to output.
AI speeds up production
AI creates structured drafts across markets, reducing time spent on manual translation. You move from brief to publish faster—without waiting on vendor cycles.
Human editors protect
Native editors refine tone, cultural nuance, and brand alignment before content goes live. This reduces rework, protects brand equity, and prevents underperforming campaigns caused by poor localisation.
One system for everything
Briefing, editing, QA, and approval flow through one structured process. This reduces coordination overhead and keeps output predictable as you grow.
Dedicated support along the way
A Customer Success Manager handles the workflow as you expand into new regions, guaranteeing your system scales without breaking.
