Joëlle is co-founder of Improve Digital, a high growth pan-European technology company (>$150 mln revenues) with the mission to automate the trading of media in desktop, mobile and video/TV. She is recognized for thought leadership on both innovation and entrepreneurship and possesses the ability to bring small ideas towards high growth businesses. She’s entrepreneurial, thinks and plans strategically with a creative angle and in the end, is effective in translating complex technology solutions into tangible business results.

She is also cofounder of InspiringFifty, a not for profit organization with the aim to increase the number of women in tech leadership roles through putting the spotlight on success stories.

Topics of personal interest to her are the use of technology for Empowerment, Women in tech, Education, Environment and health.