Frans has more than 15 years of experience in the online marketing space. In 2000, Frans co-founded Emexus, a mobile services company for which he moved to NYC in 2005 to successfully set up and manage North American Operations. In 2006 Emexus was acquired, and in 2010 Frans co-founded based on the idea of developing a revolutionizing lead exchange platform that automates lead generation at the highest level.

Staying true to his entrepreneurial spirit, Frans also founded the innovative pet insurance provider PetPremium in 2013. Besides all that, he is a member of YPO, the largest global network of chief executives.