Bas is an online media entrepreneur with more than 10 years of experience in performance marketing and online lead generation. His penchant for “all things digital” has put him at the forefront of lead generation technology. Before joining ReviMedia, he managed the marketing department at 2waytraffic mobile USA where he was responsible for devising online and mobile marketing strategies. In 2010, Bas co-founded with the idea of building a lead exchange platform that automates the lead generation process. He also co-founded PetPremium in 2013.